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EasyJet is a British airline, headquartered at Luton Airport. It operates both domestic and international scheduled services and carries more passengers than any other UK based airline. The airline operates 387 routes between 104 European and North American airports.

It offers mostly low-cost flights. Its direct competition is Ryanair, which is headquartered in Dublin, Ireland, but operates a lot of flights from UK airports.

Their early marketing strategy was based on making flying very affordable and cutting the need of using a travel agent. Their current slogan “Come on, let’s fly!” is a reflection of their image. And the bright EasyJet brand is easily recognizable.